A natural match in the digital world?

The disciplines of IT; network infrastructure and information architecture solutions and the customer-centric focus of Marketing must seem to be completely divorced. However, in this digital era the integration between each discipline is now happening.

IT has had to become more business focussed, asking themselves how IT can deliver on the business objectives, while marketing has always focussed on the customer.

Marketing is now using the online channel to deliver measurable and predictable return on investment and can only do that with the IT department understanding the objectives and adding their technical expertise.

Both IT and Marketing are now focussed on the customer; delivering relevant information digitally to the right person at the right time.

At Hardware.com, Marketing sit very close to IT and have meetings each week to discuss priorities. “It is the most important relationship in the company for us” said Mark Cadbury, Marketing Director at Hardware.com.